A washed-up "street magician" named David Blaine is hoping people will tune in to see if he'll drown.
Blaine will spend seven days in some sort of water tank in New York.
His last "look at me" event was in London -- where he spent 44 days starving in a glass box hanging over the Thames River -- was not appreciated.
Crowds heckled him and he was constantly pelted with rocks, golf balls and eggs.
Londoners never ran out of new ways to abuse Blaine -- someone even buzzed his glass cage with a radio-controlled helicopter toy. Dangling from the toy chopper was a cheeseburger.
Others showed up with drums whenever he fell asleep.
"Wake up Dave," Brixton hooligan Joe O'Brien yelled. "You'll be late for work."
Why was he yelling at Blaine and throwing eggs?
"To break him and get him down," O'Brien said.
In 2003, Blaine had himself frozen in ice and left outside in Manhattan. New Yorkers ignored him.
Blaine is hoping people will pay attention this time, the BBC reported, because there's a fairly good chance he will drown.
That would be his last stunt, and probably the only one people would talk about.
Blaine calls himself an "illusionist," but as far as anyone can tell, all he does is lock himself in various contraptions and just sit there for weeks, boring everyone around.