HenkaQ makes these golf balls that change colors when exposed to sunlight. Their base color is white but thanks to the ultraviolet rays they can turn into light blue, blue, yellow or purple. The HenkaQ site explains us that the balls' surface is treated with a photochromic compound similar to the one used in sunglasses that become darker in order to protect the eyes from UV rays. And their newest product is a fluorescent golf ball, for those nights in which you cannot sleep and want to practice golf instead (?).
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